If someone were to ask you how you measure your restaurant’s success, what would you say? Sure, money is a big part of it. Most would argue that at the end of the day it’s the only thing that really matters. ...
Category: General Marketing
Whether you like it or not, your restaurant has a brand. What that brand is is completely up to you. While many restaurants think their food speaks for itself, the reality is that your brand is something that you control and your food is just a part of it. So, besides creating amazing food, what else can you do to build your brand? ...
If there’s one thing every restaurant owner can agree on, it’s that COVID-19 has turned the industry upside down. Whether you’re one of the lucky ones who was able to pivot to online ordering and offset some of the losses due to in-store diners staying home, or had to completely close and are looking to get up and going again, a grand re-opening might be the best option. ...
In the restaurant industry, promotions are a dime a dozen. But putting together a restaurant promotion should never be done willy nilly. The more thought and strategy you put into your promotion, the better the results and data you will get. Over time, you’ll have a data gold mine, which equips you to create promotions that are tailored to your customers. ...
Master chefs have said it for years: we eat with our eyes first. Science has confirmed this. According to Amy Brown Ph.D., R.D., “how a food looks is one of the first sensory criteria that we use to make decisions about the foods we eat.” ...